The communication and graphic design projects demonstrate versatility in both scope and style, while effectively delivering clear, strategic messages. Each project is tailored to align with specific objectives, ensuring that visual elements and narration are impactful and resonate with the target audience. Creativity and effectiveness are enshrined as outcomes to ensure every design serves it's different intended purposes.
Having a background in marketing before transitioning to fine art, the creator drew on experience in various art and experiential industries to shape the approach and execution of the project.
Adobe Illustrator, After Effects, Logic Pro
This animation was created by AP as part of a Master's program in Digital Arts. After learning foundational skills in digital animation, students had the freedom to create a project that demonstrated what they had learned. AP chose to create a playful piece that introduces their unique name in a way that is both easy to understand and memorable.
Those with unique names may appreciate having a video aid to save them from repeating the same explanation each time they meet someone new. This playful solution ensures that the spelling is easy to understand and hard to forget.
InDesign, Photoshop, Illustrator, After Effects, Logic Pro
This project involved supervising the creation of introduction and conclusion segments for a series of video capsules, developed in response to the 2019 health crisis. Each video in the series focused on a distinct research theme related to the crisis, drawing from the expertise of MMSH researchers. The introduction and conclusion segments were designed to both promote the institution and unify its diverse areas of research.
The visual animations and soundscapes were crafted to convey an academic tone that remains accessible to a broad audience. As a sound engineer, AP recorded and mastered instrumental sounds, blending them with the gentle sounds of the sea to symbolize the institution's role in unifying Mediterranean research. The logo animation highlighted MMSH’s labyrinthine form, while images in the series were enhanced with a "focus" effect, reflecting the intent behind the series title, "Les Décrypteurs," to draw viewers into the content.
Additionally, AP created a template to standardize the titles and headers of the videos, ensuring a consistent visual identity throughout the series, which was applied in selected cases. The Youtube video below is an excerpt of one of the final forms of this project.